Elevating Advisor Impact With Data:
A leading financial institution partnered with Fintex to transform asset allocation into a high-performance, advisor-centric platform built for speed and precision.
Fintex had to address the pain points faced by Advisors using the Tactical Asset Calculator (TAC) application when managing asset location and allocation. Advisors struggled with managing portfolios at scale and tracking which households required immediate attention. The existing system lacked the necessary tools to efficiently monitor household performance, track asset allocations, and identify key areas that needed focus, making it difficult for advisors to act in a timely manner.
Rajdeep Rai, Fintex Product Leader
Fintex teamed with the financial instution to develop a new product vision and strategy for the TAC application, focusing on creating a more efficient and data-rich experience for advisors. The redesigned platform empowers advisors to manage portfolios at a granular level, monitor household performance, and easily identify areas requiring immediate attention.
Fintex demoed the newly re-designed experience to the key client team, receiving positive feedback and strong approval. The collaboration led to the successful launch of a landing page experience that surfaced all households requiring attention, helping advisors prioritize their efforts more effectively. The enhancements increased the application's performance significantly, enabling advisors to act quickly and manage client portfolios with greater efficiency.
Chris H.
Technology Executive, Financial Services